My Drupal pro tip today only concerns Drupal 7 (sadly), because the tracking_code module is not available for Drupal 8 currently.
My little task was to add a Google Ads conversion tracking on a customer page. Google Ads uses gtag.js.
I first tried the Google Tag Manager module. That was not helpful because it required a Google tag manager container my customer didn't need.
A great solution comes with the
Tracking Code Module. It helps with custom tracking code integration in the <head> area and provides:
If you know a good UI solution for Drupal 8, contact me to add it here. For example you could try https://www.drupal.org/project/google_analytics 8.x-3.x which has a gtag.js integration.